If you want to further develop your e-commerce brand,
Instagram is one of the most important social media platforms you should
definitely use. Having endless opportunities when it comes to interaction,
Instagram offers the platform you need to reach new customers.
The easiest way to gain followers on Instagram is to buy real
and active followers from Socialcaptain.
You can increase your organic followers at very affordable prices. However,
there are follower acquisition strategies that you can apply in addition to buying
followers.
In this article we have prepared for Social Captainreaders,
we will explain how to develop your brand using Instagram.
Step 1: Preparing Instagram Profile
Before you start using Instagram, you need to make sure that
your profile has an eye-catching look. Thanks to a remarkable view, you ensure
that people who visit your profile start following you. Your profile should
look organized, tidy and professional. With all this, it should also be
interesting and fun. Prepare a short but effective biography, and be sure to
include a link to either your Facebook account or website. Of course, do not
forget to add a profile photo. Add up to 9-12 photos, videos or boomerang
content so that your profile stream doesn't appear blank.
Step 2:
Identify Your Audience
Decide who will be the customers ytou will target on
Instagram in line with the successful campaigns you have prepared before. If
your brand sells pet products, your target audience should be interested in
pets.
Step 3:
Find Your Audience
Let's say you have set your target audience. So how will you
find these people?
Method 1
Find popular hashtags that match your brand's theme and
research. Review the content shared with that hashtag and identify people who
interact with it. Thus, you will find people who are interested in your theme.
You may even find accounts focused on completely similar themes during your
research. Be sure to follow these accounts because those who follow those
accounts will surely be interested in your account. You can search Google to
find popular hashtags. Or you can use free online programs like Iconosquare and
Webstagram.
Hashtags are very important for those who want to announce
and develop your e-commerce company on Instagram. Hashtags; It helps you
identify people who are interested in your brand's theme and helps people who
are interested in those topics to discover your brand. Also, thanks to the
hashtags, you have the opportunity to determine who your competitors are and to
examine the competitive environment.
Method 2
Examine the profiles of people who use hashtags related to
the theme of your brand. Identify users who follow these people and take a look
at their profiles. Try to interact with these people. Like their content and
post comments. Even start following these people. You will notice that some of
these people started following you over time.
Method 3
Find the events related to your theme and interact with the
people participating in this event by following the hashtag of your brand or
the location tag of your company. For example, if your brand's theme is
computer games, you can identify activities such as game tournaments and
communicate with the participants.
Step 4:
Interact with Your Audience
When you identify interesting profiles that are appropriate
for your brand, you have to interact with the owners of this profile because
you have to get their attention in some way. There are some different ways to
do this:
Method 1
Start following these profiles. In this way, you give the
profile owner the message that you are interested in the content they share. So
this person also discovers you. These people you follow will come to your
profile to review who you are. If they like your profile, they will start
following you.
Method 2
Like and post comments shared by these profiles. It is a very
simple method and every user likes to get likes and comments
on their photos. By admiring and commenting, you attract the attention of your
target audience and allow them to discover you. Then wait for them to come to
your profile and start following you.
Step 5:
Tips to Interact with Your Audience
It's a pretty simple strategy. Search with the
hashtag you target and choose the most beautiful photos. Follow the account
that posted that photo and like three photos shared by that account.
Many people like the three photos that were last shared, but
this is not a healthy method because it can give the impression that it does
not show much interest in other photos. So, not the last but also like the
photos shared in the past. The best way is to like the photos that have been
shared for a few weeks or even months. So you leave the impression that you are
really interested in that profile. The account holder will understand that they
have been followed, their photos have been thoroughly examined, and their
content has been liked.
According to the researches, the rate of being tracked back
is 25%. So only 1 of every 4 people you follow will follow you back. If you
manage to set the timing of this method correctly, you can significantly
increase the traffic to your profile before a new campaign.