
A Thriving Café Culture to Benefit Coffee Pods and Capsules Market
A Thriving Café Culture to Benefit Coffee Pods and Capsules Market
The Coffee Business Worldwide
Given
the soaring popularity of the cafe culture among the young generation today and
the surging disposable income, urbanization, food service outlets, and
white-collar demographic, the coffee business worldwide has been thriving. Changes
in the work culture particularly in the corporate sector coupled with the
improving living standards will also raise the growth rate of the coffee
business in the coming years.
Coffeebrands are working on scaling up their business, in terms of service for better
customer satisfaction and more loyalty, which is bound to create favorable
growth avenues for the coffee market. Heightened preference for organic coffee
owing to mounting awareness regarding health benefits should be one of the
latest trends emerging in the market. Meanwhile, the introduction of new tastes
like Barista, Starbucks, and CCD that offer enriched consumer experiences will
also foster the coffee business in the next couple of years.
Preference for Certified Coffee Products to Soar
Over
the years, experts have noted that consumers are becoming increasingly aware of
the production techniques of a variety of products they buy and from where these
products come from. They are especially keen on knowing about the supply chain
of beverage and food products, such as coffee. Consequently, consumers are seeking
certified coffee products that ensure credibility as well as high quality.
Consumers’
mounting concerns with regard to social injustice, environmental destruction, and
poverty have been favorable for sustainable and certified brands as well as labels
within the food and beverage industry. Coffee types adhering to numerous combinations
of environmental, economic, and social standards and have been certified by an
established third party note significant demand.
Certifiedcoffee also assures the consumers about its reliability, since coffee has
lately been the target of the majority of the counterfeiters. Several coffee
certification firms are working on tracking the manufacturing procedures as
well as the supply chain. Some of these are Fair Trade Certification, UTZ
Certification, USDA Organic Certification, and Rainforest Alliance
Certification, to name a few.
This Brings Us to Coffee Pods and Capsules
Coffee pods and capsules can be described as the coffee version or forms of tea bags. These are pre-portioned servings of different types of coffee that are covered using a paper filter and are a huge hit among consumers of almost every age group. All for its aroma, energizing property and flavor entice coffee lovers all over the world, irrespective of the location or time. As a result, most renowned brands are leveraging the escalating demand for coffee pods and capsules to up their profit margins. New companies are entering the industry, thereby contributing to the total revenue generation.
What Are Coffee Pods?
A
coffee pod refers to a pre-packaged ground coffee dose that is wrapped by a paper
filter, very similar to a teabag. Coffee pods are generally available in two
types, namely soft and hard.
The
soft type of coffee pod is utilized for preparing drip coffee in various types
of non-pressurized machines. On the other hand, the hard type of coffee pods is
used for making espresso inside a pump machine, and are also known as Easy
Serving Espresso pods.
What are the Advantages of Coffee Pods?
Less Wastage and Less Cleaning
Coffee
pods make the whole brewing experience simple and non-fussy while preventing
the requirement for any specialist barista training. However, the biggest
advantage can be that these require less cleaning since coffee pods do not
produce too much waste compared to conventional espresso methods.
All
that is required is to ensure that the container contains a lot of water, the coffee
capsule is added prior to pushing the button. The whole ground coffee is put
inside a single coffee pod, which results in no spillage, no emptying, no
tamping, no coffee grinds, and no wasted coffee that requires cleaning up after
the coffee is prepared.
The
aroma and flavors of freshly grounded coffee beans remain intact when inside
the coffee capsule, until it is used, while normal coffee instantly loses its
appeal right when it is opened.
Customers
are often advised to keep coffee in high-quality, airtight containers as it
helps retain the aroma and flavor for longer. But an unopened, sealed coffee
pod stays fresh for nearly 19 months. Brands such as Melitta and Lavazza develop
extremely high-quality coffee pods that are perfect for home and commercial
use.
No Specialist Barista Training Required to Prepare Tasty Coffee
In
the case of conventional espresso techniques, plenty of things need to be considered
and perfected, whether it is coffee grinding at the right moment or tamping it with
the appropriate amount of pressure. These are needed to be done even before the
actual operation in the espresso machine starts.
Coffee
present in capsules is already grounded, measured and then tamped, which
ensures maximum extraction. This helps reduce the risk of mediocre, bland coffee.
Not only this, there is no need for an actual barista since the level of knowledge
and skill required for using coffee capsules is much lesser than with conventional
methods.
What are Coffee Capsules?
A coffee capsule can be described as a compact cylindrical-shaped container that is filled with coffee, which in turn is sealed using aluminum foil. Coffee capsules have fine ground coffee placed in a measured amount. Coffee capsules are available in various flavors and are used with coffee machines or sometimes without them.
The
major product types in coffee capsules include closed-source systems as well as
open-source systems. The closed systems involve using capsules only from one brand
in their capsule machine. The numerous material types include fabric, bioplastics,
conventional plastic, and more.
What are the Benefits of Coffee Capsules?
Convenient
Unlike
traditional coffee pods, coffee capsules are pre-measured, then grounded, and
tamped for precise extraction. Consumers get tasty, aromatic coffee with hardly
much effort quickly. With coffee capsules, one doesn’t have to worry about the
temperature, tamping, water amount, or anything else. It is as easy to make as preparing
instant coffee.
Long Shelf Life
Coffeecapsules are able to maintain their freshness for extended periods of time
compared to traditional coffee pods. They retain their flavor and fragrance
until the time they are opened. When they remain unopened, these keep the
content safe for nearly 20 months. The packaging retains the freshness of the coffee
capsules.
Ideal for Use in Offices
Employees
in offices face time constraints, dealing with long, tiring days, which
elevates the need for coffee. Coffee capsules have made it easy for the workers
to prepare a cup of coffee in a nick of time. All that is needed is a coffee capsule.