
Ways to Create Highly Trendy Videos
Ways to Create Highly Trendy Videos
Videos are trending as it
provides visual and sensory stimulation by successfully attracting potential
customers or viewers. Integration and sharing of a video on the website for a
service or product promotion help in increasing the conversion rate by nearly
80%. Video marketing is one of the best tools for branding, promotion, and
reaching the maximum audience in the least possible time.
Brands use videos as a creative
outlet to promote their products either through a story, infographics, or
creating product information or tutorials. Several brands use online
video editor
to create various types of videos without any technical expertise.
Incorporation of videos is indeed an outstanding marketing strategy that
increases conversion rate, brings organic traffic, and has the potential to
grow the revenue stream. Here are a few tips to create trendy content in 2021.
Plan the Content of the Video Well
Content and not the quality is
the most crucial aspect of creating videos. Before starting the video creation
process, identify the target audience and what they want to see; ensure to
determine the end goals or what you want to achieve from the videos. Brainstorm
on questions like
●
What
are you trying to achieve from the video?
●
Are
you trying to get organic views, inspire people, or sell a product or service?
●
How
does the video add value to the target audience?
●
Is
it creating awareness or teaching something new?
Once you have determined the
answers to these questions, plan the video content around these questions to
get achievable results. Create videos that stir up the emotions in the audience
and motivate them to either share the video or become a customer.
Use Professional Online Video Creator and Editor
Gone are the days when creating
a video was a difficult job and took time, effort, and money. With numerous
online video editors, it is now easy to edit the videos in minutes without any
technical expertise. These creators have tons of templates for creating a video
in minutes. The library of stock images and videos makes it easier to use stock
content for videos. Get the videos, no matter what the content is, ready in
minutes and upload with just one click.
Create Videos that Stir Emotions and Provide Information
It is crucial to create
meaningful videos either through a powerful story or provide information that
the audience can connect to. A fancy video is attractive to the eyes but if the
viewer is not clear behind the motive or what exactly are you trying to tell,
it becomes confusing. This might give viewership but does not create organic
traffic or conversion from the video. Here are some examples of videos that can
trend.
●
Meaningful
Story—Be it a product or service, selling it through a captivating story helps
in increasing organic viewers and customers. When a video tells a story, it has
the potential to go viral with reshares and likes.
●
Tutorials—These
videos are trending everywhere as it helps people learn through step-by-step
instructions. For example, tutorial videos for using the software are tailored
in a manner that helps the viewer to use the software easily. This in turn acts
as a marketing tool as it helps in increasing the purchase of the software.
●
Inspirational
videos—Another way to share a video story is to tell your story and how the
brand or service has positively impacted the lives of people; include real-life
stories from people in the video to show how it made a difference.
●
Demo
and Explainer videos—Such videos demonstrate how a product or service is used
by someone in real life. Create explainer videos to instruct and convince
customers to purchase the same without making it extremely sales-oriented.
Focus on the Technical Aspects of the Video
A common misconception regarding
creating outstanding videos is the use of expensive gears and cameras. If
budget is a constraint, start making videos right from your smartphone with the
gears you have. Focus on the content rather than quality to attract more
viewers. However, a good investment for videos is an external mic that
amplifies the audio quality of the video. The in-built mic of a smartphone or
camera might create background noise, which leads to distraction.
It is best to shoot the videos
using natural lighting. Moreover, use outdoor lights or the beautiful hues of
sunrise or sunset to create a moody, warm effect. For indoor shoots, invest in
an affordable light source and later adjust the video’s exposure and
brightness. It is advisable to shoot the videos in small segments and stitch
them together using an online video editor. Ensure to create short videos
because longer videos become monotonous and boring, especially if it is
intended for marketing and promotion.
Edit Carefully and Add a CTA With the Video
The composition and editing
skills for a video matter a lot. Using easy online editors, videos can be
edited with the right composition and elements such as saturation, tones,
color, brightness, and exposure. The safest way to do so is to follow the
thirds while framing the subject during shooting. Customize the video for the
platform you want to use it for. For example, if you are creating a YouTube
video, ensure to shoot using the horizontal or landscape mode. For Instagram
IGTV or Reels, shoot the video in vertical mode. Add a CTA, which redirects the
prospective customer to the relevant site; this helps increase the conversion
rate for a product or service.
Conclusion
Video content is trending as a
marketing tool as it can influence the viewers with creative visuals. With many
free online video creators and editing software, it is easy to create relevant
content in just a few minutes. Try to be creative and highlight what might
benefit the customer from the product or service through the video.