8 Best WordPress SEO Tips for Beginners
8 Best WordPress SEO Tips for Beginners
Ranking
a WordPress website is a desire of every blogger out there. However, not
everyone is successful because SEO, while it looks easy, is not as such. It
requires constant iterations and revisions so that users can easily hit the
sweet spot.
In
this article, we will discuss how you can easily rank your WordPress website in
SERPs with the right SEO strategies. Let us get started.
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How to SEO Optimize Your WordPress
Website?
Here
are the best ways to optimize your WordPress website. If you have plenty of relevant
content on your site, then only following these tips will get you on the right
track.
1.
Install an SEO Plugin
So,
first of all, install a relevant SEO plugin that will work for you. Two of the
best SEO plugins that you can use on your site are Yoast and All in One SEO
plugin.
Both
are great and the best part is that both of them are available for free.
Anyone
can optimize their websites with these plugins by adding relevant keywords and
ranking them in search engines. That is it.
Once
you have added a few SEO plugins on your website, then move to the next step.
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2.
Add XML Sitemap
You
need to add XML sitemap on your website because that is the only way you can
rank it higher in search engines. If you don’t have the sitemap available, then
they will not show up in search engines. So, you need to generate an XML
sitemap and then add it to search consoles of both Google and Bing. Once done,
you will start to see the trend of sitemaps on search consoles. This means that
the sitemap is now getting indexed. Now, properly optimize your WordPress
website for search engines.
Tip: Hire WordPress development
firms
to help you properly optimize your website for performance.
3.
Do Proper Gap Analysis
Now
you need to properly do a gap analysis so that your website can have the same
level of content that your competitors are writing.
Start
with the content length. Now see what type of assets your competitors have used
in their content that your website is not using. If you have both included, now
it is time to optimize keywords on your content piece.
Once
you have optimized your content pieces, then you have to add external links of
your website so that it can increase in rankings.
That
is it. Now you will be able to rank higher in search engines.
4.
Add Relevant Internal Links
Make
sure that all of your website pages have internal links available that point to
different website pages. This will help these content pages pass link equity to
other pages.
Another
benefit of internal links is that when people come to those pages, they can
then visit other pages available on the same website.
5.
Add External Links of Top
Pages
Similarly,
adding external links of equal importance. Consider external links as votes for
your website. When sites with more traffic give a link back to your website, it
means that your website has more value. So, you need to ensure that your
website has quality content that is valuable to your audience. Only then other
websites will be giving you more links back to your site.
And,
when you have more backlinks coming from high traffic websites, your website
will automatically increase in search rankings. As a result, your content pages
will start to get more traffic.
6.
Add SSL Certificate
Now,
you need to make sure that SSL certificate is enabled on your website. SSL
certificates ensure that hackers and eavesdroppers don’t steal site data during
transactions. Moreover, Google has now made SSL security a ranking factor.
Another thing to note about SSL security is that it adds a padlock on browsers
when people visit your website. Without an SSL certificate, that padlock is not
available and instead the ‘Not Secure’ sign is shown on the browser when
someone visits your website.
7.
Improve Site Performance
By
now your website will improve in search rankings. However, one thing to note
here is that your website will not increase in rankings if it is slow in
performance. Websites that are too slow in performance will also get few
visitors. And, those visitors that it gets will automatically leave the website
because it will be loading slowly.
To
test your website performance, use GTMetrix and Pingdom site performance tools.
These tools will also recommend to you what changes you should make to improve
site performance.
8.
Add CDN to Site
Another
thing that can improve site performance on your website is the Content Delivery
Network (CDN). So, add a decent CDN on your website such as Cloudflare CDN. You
can also add any other decent CDN that is available for cheap and that can do
the work.
For
those who don’t know about CDNs, they simply distribute your site content to
multiple servers across the globe.
Bottom-line
These
are some of the best SEO tips you can use to improve your site performance. If
you are looking for WordPress experts that can help you improve
site performance, then visit Distinguished.io B2B rating and review platform.
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