PUBG Mobile India relaunch soon as company signs cloud deal with Microsoft
PUBG Mobile might return to India soon as the company has announced its partnership with Microsoft Azure that will allow it to comply with India's data localisation policy
PUBG Mobile fans saw a silver lining when last week a report suggested the
company is planning to relaunch the smash-hit battle royale in India later this
year. Several preparations are underway to ring in the re-entry of PUBG Mobile,
including a marketing campaign that will go live sometime around Diwali. Now,
the company’s latest move seems a right step in that direction. PUBG
Corporation’s parent company Krafton has signed a deal with Microsoft to store
user data on Azure cloud network, which could allay the Indian government’s
data localisation fears.
The latest cloud deal between Krafton and Microsoft will encompass a series
of products, including the PUBG, PUBG Mobile, and PUBG Mobile Lite games. This
means that all the user data from these three games will be hosted on Microsoft
Azure servers, which are available in India as well. Krafton might choose to
store the data of Indian users on Azure’s local servers, hence, complying with
data localisation policy. This development comes shortly after last week’s
report that said PUBG Corporation is talking to cloud service providers in India
for PUBG Mobile data hosting.
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PUBG Corporation that has developed the original game and its various
versions is a subsidiary of Krafton operating under the umbrella company
Bluehole in South Korea. PUBG Corporation recently snatched the publishing
rights of PUBG Mobile and PUBG Mobile Lite from Tencent Games in India. Prior
to the ban, the data of PUBG Mobile users from India was stored on Tencent
Cloud in China. The government had announced a ban on PUBG Mobile and PUBG
Mobile Lite in September alongside several other apps.
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PUBG Corporation is also looking for a publisher in India for PUBG Mobile.
It was allegedly talking to a number of Indian companies for publishing rights,
including Bharti Airtel and Reliance Jio, who could take over the operations of
PUBG Mobile title in India. PUBG Corporation has even talked to Alibaba-funded
Paytm for publishing rights, according to media reports. For now, it is not
clear who has shown interest in this offer but given the popularity and the
profit that PUBG Mobile can bring, the search for the publisher is poised to
end well.
PUBG Mobile is likely to be relaunched in India by the end of this year, the
first announcement of which was supposed to come in anytime last week. We can treat
this Microsoft Azure deal as the first announcement towards the rejuvenation of
PUBG Mobile in India. A Diwali campaign for PUBG Mobile might follow this
announcement.
