How to Set Up Your First Google Ads Campaign?

 

Google Ads’ pay-per-click (PPC) system helps brands gain visibility on search engines when people search for information relevant to their business. It may seem difficult to understand the Google Ads PPC system at first, but if you do it right, you can see positive results instantly.

 

Businesses make a $2 revenue for each dollar that they spend on Google Ads PPC, so what are you waiting for?

How does Google Ads work?

Google Ads is like an action, but with a few changes. You bid for search terms that you want your ad to appear on, and set how much you’re willing to pay for each ad click. That’s where the Google Ads PPC system comes in. You pay only when someone clicks on your ad.

Setting Up Google Ads PPC Campaign

Ready to begin? Here are a few important things to keep in mind when setting up your Google Ads campaign:

Determine your keywords

What keywords will your customers most likely use when searching about topics related to your products and services? It’s crucial to bid on the right keywords for a Google Ads PPC campaign to succeed. If you bid on “flower print dresses” but your customers prefer to search using “floral dresses” instead, they’ll never see your ad.

Choose a Location

After logging in to your Google Ads account and clicking on “New Campaign”, you’ll have to choose a location. Make sure that you choose the location where your ideal customers might be from. Local businesses should target people in their area, but if you ship your products across the country, you should choose the entire United States.

Set a Budget

If you’re just starting out on Google Ads, it’s a good idea to set a low budget until you get the hang of things. This lets you understand your customers further and gain familiarity with campaigns. It’s important to monitor your campaigns daily so that you can make immediate adjustments to the budget.

 

Click here to learn how much Google Ads costs in 2020.

Add the Keywords

It might seem like the right idea to add as many keywords as possible, but that’s a rookie mistake. Bid only on the keywords that majority of people would use to look up information. Avoid adding keywords that only a handful of people would use. The goal is to pay for the words that will turn clicks into profit.

 

When users search on Google, they’re looking for something that will solve their problems. Your website contains those solutions -- it’s your job to lead them to you using Google Ads PPC.