
How to Set Up Your First Google Ads Campaign?
How to Set Up Your First Google Ads Campaign?
Google Ads’ pay-per-click (PPC) system helps
brands gain visibility on search engines when people search for information
relevant to their business. It may seem difficult to understand the Google Ads
PPC system at first, but if you do it right, you can see positive results
instantly.
Businesses make a $2 revenue for each dollar
that they spend on Google Ads PPC,
so what are you waiting for?
How does Google Ads work?
Google Ads is like an action, but with a few
changes. You bid for search terms that you want your ad to appear on, and set
how much you’re willing to pay for each ad click. That’s where the Google Ads
PPC system comes in. You pay only when someone clicks on your ad.
Setting Up Google Ads PPC Campaign
Ready to begin? Here are a few important
things to keep in mind when setting up your Google Ads campaign:
Determine your keywords
What keywords will your customers most likely
use when searching about topics related to your products and services? It’s crucial
to bid on the right keywords for a Google Ads PPC campaign to succeed. If you
bid on “flower print dresses” but your customers prefer to search using “floral
dresses” instead, they’ll never see your ad.
Choose a Location
After logging in to your Google Ads account
and clicking on “New Campaign”, you’ll have to choose a location. Make sure
that you choose the location where your ideal customers might be from. Local
businesses should target people in their area, but if you ship your products
across the country, you should choose the entire United States.
Set a Budget
If you’re just starting out on Google Ads,
it’s a good idea to set a low budget until you get the hang of things. This
lets you understand your customers further and gain familiarity with campaigns.
It’s important to monitor your campaigns daily so that you can make immediate
adjustments to the budget.
Click here to learn how much Google Ads costs in
2020.
Add the Keywords
It might seem like the right idea to add as
many keywords as possible, but that’s a rookie mistake. Bid only on the
keywords that majority of people would use to look up information. Avoid adding
keywords that only a handful of people would use. The goal is to pay for the
words that will turn clicks into profit.
When users search on Google, they’re looking
for something that will solve their problems. Your website contains those
solutions -- it’s your job to lead them to you using Google Ads PPC.