
Top 5 Marketing Strategies For The CBD Industry
The CBD market is a continually growing space. The
industry attracts new investors, entrepreneurs, and producers every week, if
not a month. With the saturation increasing in the whole industry, it matters
to stand out and deliver. We believe that you can manage the delivery part, but
what about the standing out part? Are your CBD oil and products business unique?
If yes, is it reaching the right audience? If you don’t have a yes for these
two questions focus on these top five marketing strategies for the CBD
industry.
1. Slay the
mightiest dragon - overcome lack of education.
Without a doubt, CBD is gaining immense popularity
and acknowledgment from the users and researchers as well. But still, a big
chunk of society thinks that CBD is something illegal and is not safe for them
to consume. This misinformation increases the chances of the market range getting
thinner and thinner, and ultimately, more saturated for a marketer.
As a responsible marketer, you should address this
issue and inform as many people as you can. Tell the masses that CBD is not
harmful to humans and their pets. Let them know that it’s entirely legal to
consume CBD products in countries like the USA and Canada. An excellent way to
inform the public is to start a blog on your eCommerce website.
Starting a blog to inform the public is like killing
two birds with one stone - spreading the truth and building an organic audience
with quality SEO. We shouldn’t forget that SEO is still the best way to
initiate marketing by getting lots of traffic on a website. That was easy…!!
Your first step - to inform the masses that CBD is legal and safe through a
blog. Within a couple of months, you’ll see organic growth in numbers.
2. Prepare an email
list.
As per a 2019 study, retaining the same customers is five times cheaper than
attracting new ones. So when you start gaining popularity and orders, keep
those emails saved in your email list. Also, make the list exponential.
Having an email list may increase your sales because
now you can target your audience categorically. Timely emails will also keep
the potential buyers informed and engaged in the brand.
Here are some quick ways to build/maintain an
impressive email list:
● Use CTA (click-through-ads) on your social accounts. These
buttons would urge the visitors to join your newsletter that’ll keep them
abreast of everything related to your brand.
● Use pop-ups on your website’s blog and other pages.
● You could even use pop-ups to create regular surveys. These
surveys are also a great source of authentic emails of visitors who may be
future buyers.
3. Use influencers for the brand’s growth.
A surefire way to reach the target audience is to
approach influencers who can use CBD in their profession or passion. For
example, leading brands contact MMA fighters for promoting their CBD oil. These
MMA fighters promote the product as post-workout relief heaven and can aid in
their fight routines. You can also teach people how to add CBDfx tincture to food or drinks and boost their recovery and
overall well being.
So you can
also do the same, or you can contact influencers concerned with mental health.
These influencers will promote your CBD products as a calming solution for anxiety and depression.
4. Start affiliate
programs on your website.
This is another great way to skyrocket your brand’s
popularity. You can dedicate a section on your website about the affiliate
program. This program will attract bloggers and vloggers to subtly mention your
products in their blogs and videos on YouTube. You’ll need them to put a link
of your product in their content, and for every purchase made with their links,
they get a fixed commission. This step will not only promote your product
directly but in the long run, it will create a good network of SEO content on
the internet. With time, many sites will have backlinks to your website, and
you will automatically rank higher in search engine results. So if your brand
is not into affiliate marketing, then it’s already missing out a lot of
limelight.
5. The customer is
king.
We all are in different industries but agree to the
same thing - if the customer is happy, the business is happy. That’s why
treating customers and clients right is an integral part of a five-step
marketing strategy.
To make your customers feel good about their
purchase, start loyalty programs. The loyalty program will present your
customers with attractive discounts or cashback on every purchase they make. If
your company’s budget is on the higher side, then do complimentary trial
products with the original purchase. This will open new gates for a loyal
customer base, and invite new potential buyers on your desk front.
Another great deal to offer your customers is the
boon of free shipping. If there’s a company A offering a product with zero
shipping cost, and company B providing the same product with nominal shipping
charges, everyone would choose company A. Make sure your company is a mirror
image of company A.
With a small shipping cost of $5 or $10, you can keep
the customers hooked up with your products while attracting new customers. This
is a great marketing tactic that requires minimal brainstorming.
Cheers!
You are ready to rock your CBD brand in the
industry. Firmly follow these five strategies to grow the brand organically and
exponentially. We sincerely hope that with these techniques, a brand will
achieve its identity goal without breaking any sweat.