
The future of companies after the pandemic
COVID-19 has paralyzed the world and caused a global crisis.
But what impact will the end of this pandemic have on companies, be they large,
medium or small companies?
The pandemic that we are experiencing at this time will
force companies to rethink their strategies, financial management, supply
processes, ways of working, and the space of physical offices and industrial
facilities.
That is why it is essential that the opportunities that this the situation is offering are taken advantage of to adjust and make a 360 ° turn in
the way in which it is operating.
A new chance, a new opportunity
The future in the business world begins from now, adapting
to new realities, strategies, as well as modes of operation and production. The business world will have to adapt to a new global competitive environment, to
changes in consumption patterns and, of course, the need for a new way of
working, being accountable and producing results.
Faced with this situation, leaders should review whether
they have these essential skills to survive in the new world order.
The Covid-19 is seeing early signs of a change in consumer
and business behavior. Tech and non-tech companies are encouraging remote work,
for example. Some of the changes being noticed are direct short-term responses
to crises and will return to normal levels once this contingency is contained.
However, some of these changes will continue, creating a long-term digital interruption
that will shape companies for decades to come.
Three big dimensions of the impact to come
This ongoing pandemic is having a direct impact on the
biological, psychological and economic dimensions of the world.
Long-term innovation and changes in trends will occur as
consumers and businesses seriously try to normalize the impact on the
psychological and economic dimensions. As long as containment is achieved and
the biological impact is resolved. It is pretty clear that both pandemics and
recessions are accelerators of novelty rather than direct causes of
it.
The accelerator of digital transformation
People have been exposed to the impact of Digital work
untimely. They have found, among other things, that they can better manage
their time by balancing work with their social life, optimizing their interaction
with other collaborators, saving travel time to/from the office.
Companies have found that the virtual partner can be managed
efficiently, that productivity increases, and that they can save substantially
on office costs.
The forced experience is generating a drastic change of
opinion in the most skeptical people, accelerating the adoption curve. In a
way, COVID-19 could be said to have acted as an accelerator of digital
transformation.
After this successful experience from many angles, who
really thinks that the world will work as before?
Technology and security for the new way of operating in the face of the pandemic
From what we are experiencing, there will be greater
investments in technology and security purchasing the best products. Many of the companies that today
cannot carry out remote processes and that have the economic solvency will make
investments in projects that allow them to assume remote work in the activities
that are facilitated for it.
These companies' investments will be mainly based on
processes and productivity in the cloud, with which the investments will be
less than the acquisition itself, consequently, the managed IT services that
allow managing business processes will have a greater demand.
It will also be relevant, for all companies, to consider
safety factors that have not been fully evaluated so far. How does that ensure
that the data is encrypted, that no one can get the transfer file or
collaboration sites with secure work areas, an example of what companies are
going to like what has happened recently with the ZOOM video conferencing an application where security flaws have been detected.
But, how to prepare before the reality of global changes?
Businesses around the world, considering a digital the transformation will then be the ones to take immediate action during the
contingency. This in order to humanize internally as well as externally with
different solutions than usual and that also have the vision of understanding a
new consumer and preparing to continue in a more ambiguous and changing
environment than before, where the rules of the game in all their areas will be
very different from when there was no contingency in the world. Today companies
can be innovative and efficiently transform their working environment and
thereby generate great results.