Salesforce Automation: Features and Advantages
It is important for the companies to manage their
sales and to make a detailed report of the sales to further analyze them to
take marketing or production decisions. But it was difficult to manage them manually
and even on the computers. As it requires a lot of time to feed the data on the
excel. So, to get rid of this problem, the sales force automation India software is
established and developed to maintain sales. It helps the companies to track
potential customers, manage inventory control system. It also helps to
undertake various tasks such as process management, customer management, sales
forecasting, etc.
This software works efficiently along with CRM
(customer relation management) software which helps to maintain the detailed
database of the customers. The objective of this software is to get data from
CRM and then track those customers accordingly. You can get a complete history
of your customer's sales with the help of this software with the help of which
you can study the customer behavior of purchasing the various items.
Features of sales force automation:-
- Managing
sales territories: this software helps to manage and find potential
prospects easily as compared to obsolete software or spreadsheets. This the software can help you to detect sales leads easily and further helps to
automatically send them an email which will further help in sales
efficiency and productivity.
- Managing
opportunities and tracking opportunities: this software helps to manage and track all the opportunities or sales leads that come to the company.
This software also helps to further track which opportunity is wrapped up and which is bygone. It also helps in keeping the track of customers transactions.
- Forecasting:
this software along with CRM helps to track and forecast the sales. This
helps the other departments in strategizing their decisions.
- Managing
orders: it helps to manage orders promptly which improves customer loyalty towards the company. It also helps to improve customer satisfaction and service delivery and performance.
- Up-selling
and cross-selling: it is important to retain your customers by delivering them a unique product or services and improve your customer services.
this can be achieved with the help of this software as it will identify the potential and old customers of your company and keep on updating them with the help of emails or text messages.
Advantages of sales force automation:-
- Timely
information and grabbing of opportunities
- Improved
efficiency and productivity
- Improvement
of customer services and satisfaction
- Complete
accuracy and time saver
- Efficient
utilization of resources and time
- Customer
retainment and increase in loyalty
- Data
available on fingertips
- Improvement
in team performance
- Reduced
requirements of surveys as it will eliminate the need to collect the
information again and again.
Hence, these are the features and advantages of sales
force automation solutions. This software will, therefore, help you to analyze
the detailed version of your customer's database i.e. what they purchase from
you, at what intervals, at what cost they are willing to purchase the
particular item, etc. These questions are important from the marketing and
sales department so that they can strategize and launch their products
accordingly.
