What is SEO? Complete 2020 Guide

When I first heard the word SEO, it seemed to me like a magic trick, but in reality it is better to improve your site’s ranking on search engines. It’s not rocket science, some people may lead you to think that it takes you a lot of time to learn it and this is not true. Understanding the basics of SEO from one article.

This is what we are going to do, we will make sure this article is useful for those who have no idea about SEO for beginners, and for those who have some skills and want to develop them, it is time to reveal all secrets, there is no secret, just learn from Mississauga SEO company and start experimenting on your own.

What is the benefit of SEO?

You have a site and you you want to attract traffic to it from search engines, in that case you have to learn the science of SEO, which is a set of skills that enables you to increase the possibility of succeeding above other sites when searching for a specific word in the free search results, whether those results are on Google or Bing search engine or any other search engine, which means the precedence for customers searching for your website, and free visits.

These skills relate to some basics that we will learn about together, as well as keeping up to date with Google updates.

All sites indeed need visits, but it is wrong for the SEO expert to focus on them, neglecting the true purpose of them. For example, Salma sells hand-woven jackets, and on her blog she publishes articles on how to make them for that, the types of threads necessary and how to use each type ...

If you choose the keyword (yarns), the competition for this word may be strong on search engines, in this case you will not be able to easily publish search results, but the main problem is that most of the people who search for types of yarns and how they use them usually care to sew their jackets themselves, It is more likely that the majority will not be interested in the services provided by Salma despite the high visits she will get in the event she issues the first page to the search results, but if she uses the keyword (buy beautiful veil) for example, you may be able to reach the real target group.

The lesson here is that if you want to get satisfactory results, make sure that what you provide (the service or product) matches what your visitors are searching for. It is not about visits, but rather about specifying what you want and finding suitable keywords that will bring you visitors looking for what you offer.

Search: How to find the right keywords?

Searching for the best volume keywords is the first step in SEO. Does your keyword have a high search rate?

Is competition for this word weak or medium? Pay attention to the level of the website first that lead the results, and make sure that large sites do not have high credibility with the search engines, as old sites that have huge visits are difficult to compete with except in the case of providing better quality content from those sites and provides information and real benefit to the customers query.

There are many tools to help you choose the right search words, Google Keyword Planner is one of them. This tool provides you with information about the search rate based on Google statistics itself.

But the problem is that this service is no longer free as before, as it is intended for advertisers and allows them to use the tool after running an ad campaign. Currently, it offers you only approximate and inaccurate results, but it's ok for beginners.

Thus, we have briefly clarified what SEO is, what its usefulness is, the relationship with search engines, keywords, and intentions of users or researchers.

What is SEO?

The word seo: search engine optimization is intended to improve the performance of your site on search engines. It is a set of skills that enables you to raise the possibility of excelling on other sites when searching for a specific word in the free search results, whether these results are on Google search engine or Bing or whatever search engine.

How do you search for keywords?

Searching for the appropriate keywords is the most important step in the process of SEO, but pay attention to the level of the first sites that top the results, and make sure that large sites are not highly credible in order not to make it difficult for you to compete.

What is the user intent / search intent?

If you want to get satisfactory results, make sure that what you provide (the service or product) matches what your visitors are looking for. It is not about visits, but rather about specifying what you want and finding suitable keywords that will bring you visitors looking for what you offer.