Keep an Instagram story in your little finger - Check it out
The Instagram story has grown
almost unbelievably in the last few years. There were as many as 500
million daily active users in January 2019. However, few brands
and companies use it to its full potential. What is stopping them from
fully utilizing this great feature?
The only answer that comes to my
mind is the lack of knowledge of how to use it effectively. Although the
stories are part of the platform mentioned, they are quite different from
the usual Instagram posts. The truth of Instagram stories is
that pre-planning and tactical use are, in fact, an extremely
untapped gold mine of business communication with their audiences. Want to learn how to make the most
of Instagram stories to their full potential? Stay with me.
The importance of
planning Instagram story posts
Designing Instagram stories on
the first ball contradicts the primary purpose of the Instagram story feature -
to document and create stories as they happen. Even so, companies do
not have a hard time with their pictures and pictures pre-defined. Perhaps
the opinion on the necessity of spontaneous Instagram stories will change the
following: As many as 1 in 5
organic Instagram stories created by businesses lead to a
private message. They accomplish this by defining what they want to
achieve and communicate with their Instagram story post.
So ... You don't have to plan your
Instagram stories in detail. Draw only an approximate outline
and outline of the content. Everything will be much easier.
How to get the
perfect Instagram stories?
The matter is dealt with as follows…
Every good story, no matter who
tells it and where, has a beginning, a peak, and an end. The
beginning of your story sets the expectations of
the audience. You can explain it in different ways. Use a
snapshot, simple text on the screen, or a boomerang clip with an explanation. When
a story begins in the middle of a day, process, or experience, it will
be difficult for your audience to understand what they are
watching and why. This will prepare them to exit the whole story
or the following of your Instagram stories. If you confuse your
audience often enough, the audience will simply learn to overlook your content.
I recommend that you always use
a single communication method when creating Instagram services.
The introduction allows exiting the
story to anyone who is not interested in the content. The Instagram story
has a retention of viewers as a key performance metric, which makes
this piece extremely important. You want those who will review your
Instagram story from beginning to end.
To better illustrate: everyday life
stories are great for someone who sells a personal brand. For
example, you can start it with a photo of a cup of coffee. Keep the text
simple, with a clear explanation - "day in the life." The goal
is an interesting introduction that sets the viewer tone for the
rest of the story. If your goal is to post a new product or
service, let's start with the result that the product brought to the
user. The master of introducing new products to the market through
Instagram stories is Starbucks. See how they introduced their new
line of caffeinated beverages to their followers.
As you move toward the middle of
your story, your purpose becomes especially important. Your
content must connect with trackers in a way that is relevant to them, including
when promoting your products or services. Sales should be transformed
into education, inspiration, or fun. When publishing a new story each
time, first make sure the content is related to the previous one.
Throughout the central part of the
story, pay attention to the variety of content. That keeps her interesting. Don't
just focus on pictures or videos. Instagram itself gives you all
the tools you need to create interesting stories. It takes
advantage of this by combining different types of content.
When you finish your story, try
calling the viewer to action (CTA). Do you know what you want the viewer
to do at the end of the viewing? Tell him! People are much more
inclined to act by directly alerting them. You can ask your followers to
send you a private message in case of ambiguity. They can also do so if
they want to know more about the story of the story.
The call to action may also be:
"Check out the latest post on our profile and find out more about our
product."
If you have more than 10,000
followers or "Verified" checkmark on the profile, you have available
an incredibly powerful tool - the function of the pull-up (Swipe
up). This allows you to post interesting content in a story about a new
product, service or event, and then encourage viewers to "pull up for
details." Irritation about upcoming events is
important, especially if you are going to share stories every
day. Unfinished stuff is hard for anyone to accept, and previews for
upcoming stories build your followers' habits. They must know well that
you intend to complete your story as well.
When writing a text for your
Instagram story, first ask yourself 4 questions:
·
Is it useful? If it doesn't add value to
the viewer, does your story even make sense?
·
Is it unique? Have you found anything very
similar elsewhere?
·
Is it necessary? Will the audience want to
urge immediately after seeing the story?
Is it ultra-specific? Will the user know
exactly what you wanted to achieve after seeing your story? The
instructions do not need to contain hard facts or statistics, but they need to
be clear and understandable.
What is a temporal frame of Instagram
Stories?
When creating your story, it is
helpful to know the key timelines of Instagram stories. Each story
is maintained for 24 hours. A posted video can take up
to 14 seconds, and the photo will only take up to 8 seconds. You can make as many story
contributions as you want. The recommended limit is 12 stories in 24
hours as users rarely look more.
Compile and publish all parts of a
story at a time, or schedule them for hours. Your approach should depend
on the story you are telling. Of course, you can also save stories to
allow them to remain on your profile forever. How?
Use the Highlight
option
The Instagram Highlights feature
lets you combine multiple Instagram stories into long-term
content that your audience can discover in their own time. Adding Highlight
to your profile is pretty easy. To create an album in the profile, press
the + sign in the "story highlights" section.
When you add a new highlight, a
list of archived stories is displayed on your profile. Select the post you
want to highlight and click "forward". Of course, you can also
create one from an active story. Open your story and click on a heart
with "highlights". The cover image of the story will
be the first image you uploaded to highlight. Likely, the image will not
be aligned well. To enhance the look, click on "Edit Cover" and
then drag, zoom in and move the cover image.
Use the features
provided by IG
Instagram is a great help to create
stories for its users. It offers a myriad of different features that
create a little on the platform. These features allow brands to share
stories in their style, make them fun, and highly interactive.
So here are some of the features
that Instagram has introduced over the life of stories…
Boomerang
Boomerang is a video
application that allows you to interpret visual stories in a way that is
slightly different from a regular video or photo. Boomerang is a format of
something between a GIF and a video clip combined with a short set of photos
into a single, fluid image. It's easy to use! On the Instagram story
camera, select the boomerang feature and start the shot with the touch of
a button.
Questions, poll,
slider
Three features that we can no doubt
claim to have become the heart of Instagram stories. If you are looking
for more interactions with your followers and want to constantly build your
community, use them constantly in your upcoming stories. When you add a question mark to your Instagram story, other users submit their answers,
which serve to further engage and engage the audience in the conversation. Instagram story polls
not only capture the attention of your followers but also
create the opportunity to hear your customers' opinions directly.
Instagram has two different poll
labels to add to your stories: a classic poll with two customizable
answers - from a simple "yes" or "no" answer to
personalized text, and a newer symbol slider option (“emoji").
The difference between the original
poll sticker and the slider is that instead of selecting two options
for answering your question, you choose the symbol that best accompanies your
question. Then your trackers can move the symbol to the location of the
scroll bar where they believe they belong. Sounds fun, doesn't it? Not only is this a more
interactive way for your followers to participate in the survey, but you
will also get to know your followers better.
Sharing posts by
others
Do you know you
can also share other users' Instagram posts on your story? This
is only possible if their profile is completely public and allows sharing on
stories. All you have to do is click on the small paper plane below the
picture and select the "add post to your story" option.
We also find an example of this on
Starbucks Instagram in stories. They have a highlight in which they share
posts from weddings where the bride and groom enjoy their drinks.
Sharing your
location and hashtags
Users can also brand their story
from one of these locations. This also translates the story into a
location on the "explore" tab, where it can be found by all users
searching with a specific location in mind. The feature is not limited to
the city - you can mark countries, cities, neighborhoods, and
even shops and bars. This is an easy way to reach content with new
users who are not yet familiar with your profile. Becoming regular
followers is your job.
The same goes for using hashtags. Maybe
you're adding them to your Instagram story just for the sake of cool
looks. Hashtags are anything but that if you have a good hashtag
strategy.
The primary task of hashtags
is an effective search (think of Google keywords). The second
task is identification. In-app users search for the hashtags that
best describe them. For example, they can already have them in their
profile description.
Spend time on Instagram
Explore the page and see what popular hashtags you can use in your stories.
Apps for better
looking your Instagram stories
In recent years, with the rise of
Instagram fanatics, many apps have evolved in the market to
easily edit pictures and videos for stories. Here are some of my
favorites.
Canva
If you want to quickly create
a collage or add text, Canva is the easiest to use because it offers
users a bunch of pre-made templates. You can upload your photos and add
icons, stickers, and text. You can use it online or download the app on
your mobile phone.
Unfold
Unfold is an iOS phone app
that is perfect for making minimalistic collages for your
stories. They have many templates available, and you can mix photos and
videos.
Type type
Hypetype is a mobile application
that allows you to edit animated texts for your stories. You can
choose from different text animations and paste them into any picture. Available
for Android and iOS users.
InShot
A popular image editing application
is InShot. You add a background to your photos that
you can blur or replace with another image. It also provides a large range
of photo collages with
pre-made templates and video editing with video effects. You
can also adjust the video speed, which is a useful feature, as videos on
Instagram are limited in time.
Later
Later is a management tool
that is also available as an application, which is also used religiously in
POINT OUT. It allows you to pre-schedule posts and stories. It also offers a link and
bio feature to help trackers quickly access the product they see in the
image. When a user sees a product they like, the link they find in the
profile description takes him to a new page. This page is the same as The Instagram profile they came from. The links in the pictures are consistent
with a specific profile post.
The Instagram story in analytics
If you want to harness
the power of Instagram story analytics, you'll first need to switch
to a business account. Many people think that a business
profile on Instagram is detrimental to reach, but the claim is not supported by
any real evidence. Also, Instagram has already advertised itself in the
past, confirming the fact that there is no truth in this claim. If
your reach is still a concern, consider your priorities. Are you
ready to suffer a slight drop in reach if you receive in return juicy details
about your audience that can seriously increase your growth and
sales? Would you prefer to follow the wishes of your followers blindly?
If you have considered
the opportunity well and switched to a business account, we can
continue to locate the aforementioned juicy details.
When you click on the right menu,
you will find the “Insights” button on your profile. Touch the “content " tab,
where you can find out all the information about your past stories (14 days
ago).
You will find a wealth of
data in the analytics of your stories. The purpose of the supplement
is to allow businesses to effectively predict the success of their stories.
You can also buy Instagram followers UK to increase your reach. So you
can find everything in the analytics from views to
reactions to a story. Did they look up to her? Did they touch their
screen to see the next story? The stories are completely closed.
Useful information is
the number of clicks on labels you have added. A sticker is a
location tag, hashtag, or tag that mentions another profile. How good are you at guiding your
audience to action? The analytics will make it clear how many times
people have clicked on the label you added to the story. If you
pay a certain influencer as a brand to list you in your story, you can see how effective it was in driving traffic to your site. In short Instagram stories
are a great way to encourage creativity and engage your audience. If
you have any questions that I have not answered during the blog, I encourage
you to contact me on POINT OUT social networks. The team and I will try to
answer you quickly and efficiently.
