
How to Get More Out of Your Google Ads Campaigns?
Like
every other business owner, you also want to maximize your conversions and
sales. And, just like your competitors, you also have relied on Google AdWords.
However,
one thing that you want to do differently is that you aspire for staying ahead
of the competition. Your Google Ads campaign can do it for you.
How?
There are
the best practices available to manage Google AdWords. For this, you can hire a
Google AdWords company for
Google Ads management. With a professional team and professional services, the
company offers the best results.
How to optimize AdWords campaigns with a PPC agency?
In 2000,
Google introduced the beta version of Google Ads (formerly known as AdWords)
with around 350 advertisers. That time, no one even imagined that after a
decade this platform would have earned around $52 billion annual revenue.
Yes, With the help of the best PPC services, you can also reap the best advantages. Here
is how these services offer the best output by following below-stated tips:-
Why run a Google Ad?
You
should remember that Ad campaign is not a cost-effective channel. Therefore, it
is crucial to comprehend strengths and weaknesses before you invest a huge
amount on it. If you
take each step with care then it is an excellent channel to avail of
measurable, rapid, and targeted results (with leads and sales generation). So,
you should know the purpose, invest wisely, and get going.
Know your Target Audience
Before
investing money, it is wise to invest your time.
Of
course, you should align your resources to know your audience for whom you are
going to run a PPC advertisement. You can research on factors such as:
- Check the prominent websites where your target audience spends
time!
- Understand the language and tone those websites use.
- Go through the powerful Google ads campaigns that your competitors are running and generating good revenue.
Strikeout Disqualifying Leads
You must
start the Google Ads campaign by disqualifying leads.
Let’s
understand it with a Pareto Principle that says 80% business comes via 20%
leads. This means that you require using an AdWords campaign to search for those
20% qualified leads and strike out the other 80%.
Now, the
question that comes in your mind is how an AdWords campaign can do it?
For
instance, if you want to market car accessories, so you can run a PPC ad for
“car’s accessories.” Don’t you think it is too generic? Yes, it is! Rather you
can choose car mats, seat covers, car scrapers. In addition, you can offer
discounts. This way, the people who are not going to buy car accessories will
not click on the ads. Thus, if you keep the disqualified leads out of the gate
then you can maximize your chances of earning qualified leads.
Select the Type of Advertisement
You have
different choices to run an ad. You can choose Google, Facebook, Twitter, and
more for PPC campaign optimization. Apart from platforms, you can also select a
video, image, or a slideshow. If you have selected Google to run ads, then your
options include:
Display Ads - It is a banner
ad that can find a place anywhere in the Google ecosystem like YouTube, Gmail,
etc.
Search Ads - You can
associate this type of advertisement with PPC. It appears in the form of a
hyperlink in the search results when a user enters a particular search term at
the time of setting up a Google Ads campaign.
App Ads - This is the
right medium to advertise the app that you have created for sale on Google
Play. Using this advertisement, Google showcases its availability on each
display network (Google Play, Google Search, and YouTube).
Video Ads - It is
showcased on YouTube and the particular Google partnered platforms. The
advertisers can run video ads during, before, and at the end of different
videos where the advertiser shares a similar audience.
So, you
have several options for Google PPC online advertising!
Go for Mobile-Optimized Campaigns
In this
mobile era, no ad can afford to succeed without earning a mobile audience.
Remember that 80% of internet users are mobile users; they use this tiny device
to browse the web and buy things.
Measure
the analytics for your generic ad campaign. If its graph shows considerable
strength, then you can duplicate it. Further, you can go on optimizing it for
mobile users only.
Ensure
that you do it wonderfully for both smartphone and tablet campaigns separately.
Keep in mind that different screens of different devices may require specific
optimization.
Use the Display URL for Putting the Keyword
Is your
display URL containing the relevant keyword? If not, you are losing its real
impact.
Use your
keyword in the URL, this makes the ad more effective and relevant. Thanks to
the digital world, it allows you to generate whichever URL you require for the
landing page. Thus, use this step and improve the performance of your
advertisement.
Embrace Geo-Targeting
You might
be running a business that does not appeal to the audience all over the
country. Here, Geo-Targeting is a good idea to refine your PPC (pay per click)
advertising. This is a perfect hack to earn more quality leads.
Let’s
understand it with an example, suppose you want to target the audience living
in the desert. Now, you have a specific area to target, and here comes the role
of Geo Targeting.
With Geo-Targeting, you will bid goodbye to the part of the
region where your target audience does not reside. And, your Ad will appear to
those who you want to.
Build a Landing Page
This is one of the most common mistakes that companies commit
who are new to Google Ads. They convert their home page into a landing page to
direct more and more traffic via paid ads. Later, they feel that they are not
obtaining the results, and out of frustration, they start saying that Google
ads campaign is a wastage of money.
Let’s understand it this way:-
Your homepage has many things and your landing page targets
only a specific topic. If you direct the users to your homepage then they may
get confused looking at so many options. So, you should build a landing page
that addresses a query that users specifically search for.
Determine your Bid Strategy to Maximize Conversions
It is good that you have a budget to run a PPC ad campaign,
but you have a particular limit for spending. On Google, you will require
setting daily budget while platforms like Facebook and Twitter require the
selection of increments that you wish your payments to be in.
Most of the Pay Per Click (PPC) platforms work according to
the bid strategy. With bidding, you get varied strategies to make your campaign
successful.
Conclusion
Thus, you must have planned to start working on your Ad
campaign with these tips. Once it has started working remember that your work
is not over, you need to make small variations constantly such as landing
pages, keywords, ad copy, and more. If you want to make long-term improvements
in your ad campaign, Ads and Url has the most professional team to serve you
with.