
Artificial Intelligence Machine Learning Algorithms
Banks and other financial
institutions have to deal with financial losses each year due to various
fraudulent activities.
According to one survey
conducting by a leading financial management company, banks and other financial
institutions are able to recover less than 25% of the financial losses due to
fraudulent activities. Also, the fraudulent activities aren’t just restricted
to the financial institutions, but each year billions of dollars are lost to
such frauds across all industries; especially for online businesses.
This number is high enough to
demonstrate the importance of fraud prevention to minimize the fraudulent
losses for banks and other financial institutions. Fortunately, the rise in
digital technologies like artificial intelligence (AI) and machine learning
(ML) can help in mitigating such frauds by detecting frauds in real-time and
with much more preciseness.
To put it simply, fraud detection
is the process of detecting suspicious activities that can potentially breach
the sanctity of a business and lead to reputational or financial losses.
Interestingly, a survey of the
fraudulent activities faced by banks and financial institutions found that
there is a close pattern amongst frauds carried out across the globe.
Before the rise of digital
technologies like AI and ML, many of the fraud detection measures involve
complex analysis of structured information, which wasn’t just tedious activity
but also less accurate as well. Much of the time consumed at those times was
consumed by computers identifying the repetitive patterns over and over again,
and to make matters worse, many times the analysis of the structured data
returns false positive. The other way around was to use a rule-based approach,
however, this again was a time-intensive approach which also requires a lot of
human involvement to detect fraudulent activities.
Now, if we are to look closely at
the definition of fraud, it’s a criminal activity and most of the time hit the
digital businesses that run of technological tools. However, on the positive
side of things, technology is also creating more powerful tools to detect and
prevent fraud. Some of the more powerful technologies that are leading the
battle against fraudulent activities include:
- Data Mining
The technology segments and
classifies the data. Once the data is classified, it starts to look out for
similar patterns pertaining to suspicious or fraudulent activities or
behaviors.
- Artificial Intelligence and
Machine Learning
Artificial Intelligence and
machine-learning algorithms are one of the most powerful ways to automate
pattern identification in massive complex datasets. Once the patterns are
identified, these can be classified as a fraud for future reference.
- Neural networks
This is yet another advance
technological method used to identify suspicious patterns from complex datasets
and later used to stop fraudulent activities
With the increasing trend of
Fintech, fraud detection has become pivotal in keeping up with the sanctity and
security of financial and personal information of clients. To make matter
worse, the fraudulent activities are also getting technologically complex,
making it even more necessary to rely on technologically advanced fraud
detection techniques to counter and mitigate such activities.
Another great challenge faced by
banks and financial institutions is the growing volume of data to handle. With
massive data being generated each day, relying on traditional fraud detection
techniques is no more viable option for financial institutions.
With all these challenges
upfront, financial institutions need to invest in data-driven technologies like
artificial intelligence (AI) and machine learning (ML) to identify such fraud
activities and be better prepared to contain such instances in the future.
Creating a fraud detection
framework using Artificial Intelligence and Machine Learning
The key to creating a robust and
reliable framework aimed against containing fraudulent activities is to
understand that this will be a dynamic process, which will require consistent
monitoring, improvement, identification, and implementation. The algorithms
that you need to implement would require the data of the past instances to be
able to learn and analyze the patterns and become apt in preventing future
instances.
Another important consideration
to remember when designing and implementing machine learning algorithms for
fraud detection is that such AI-based models should have the capacity to
differentiate between legitimate activities from the illegitimate ones. This is
again possible by training the algorithm with the past data and them
implementing it for future transactions. Fortunately, today there is a massive
repository of all sorts of data available with banks and other financial
institutions which could be used to train AI and ML-based algorithms.
Lastly, it is important to note
that the fraud detection algorithms won’t be the same for all instances.
Rather, these should be customized to meet the unique requirement for each
business model. It’s important to train these algorithms with the real and
local data sets to be able to make them more accurate in predicting and
preventing future frauds.
Supervised learning vs unsupervised learning
Supervised learning models are
one of the most common types of AI-based machine learning algorithms that are
put to task to detect frauds. Such models are trained on local and real
structured datasets of the respective organization for “fraudulent” and
“legitimate” activities. While some advanced algorithms are able to
automatically detect the signals for different classified data, most of them
are needed to be trained before implementation. The viability and accuracy of
classified learning models are highly dependent upon the richness and cleanness
of the training data. One best example of supervised learning is AI image processing.
The other AI and ML model which
is often put to detect frauds in banks and financial institutions is the unsupervised
model. These models are designed to automatically detect and classify the
“fraud” or “legitimate” activities from the data with minimal training
required. The key to this approach is the need to structure the data in a way
that these algorithms are able to learn about the data automatically. Since
these are automated algorithms with the ability to detect complex patterns from
massive datasets, these are more apt to identify and reveal subtle patterns
that otherwise may not be visible in other kinds of analytics techniques.
Bottom Line
The growing trend of
e-transactions across the globe has also led to an increase in cybersecurity
concerns. Even though fraudulent activities has remained the norm for banks and
financial institutions from the very beginning, the rise of technologically
complex frauds has driven the need of even more sophisticated algorithms using
the latest technology to be able to counter such instances and retain the
sanctity and security of customers’ personal and financial information.
Artificial Intelligence and
Machine Learning are undoubtedly two of the most potent and capable futuristic
technologies that are being used worldwide to develop complex and automated
algorithms to mitigate and counter fraud instances not just in financial
institutions but also in all sorts of industries.