5 Sections That Every Healthcare Website Should Have

Healthcare is a vast industry with different target markets. People concerned about their health can refer to different health care professionals depending upon their needs. However, generally, all healthcare companies have a website of their own. The main aim of a website is to build an online presence and update the people on the company’s services. However, it also builds credibility and becomes a source of reliability for customer relationship management. Therefore, healthcare websites are considered as a great marketing tactic to boost sales and build a brand name.

A website can attract a lot of potential customers depending upon their source of attraction. However, most are attracted to visual representation and information. So,  a healthcare website should incorporate attracting elements to increase the page visits, and the average time each visitor spends on the website. It also helps in improving the overall Google ranking for the website.

A website with an improved Google ranking helps the search engines to show the web results in the first pages. This is all a game to generate more leads and ultimate conversions. A healthcare website will generate leads but to convert them to potential customers every healthcare website design should incorporate these 5 sections,

·         Homepage

·         Images

·         Pricing

·         Blogs

·         Contact Information

Homepage:

Every website has a homepage. A homepage is defined as the first page in which any visitor scrolls to answer his queries. For instance, a person looking for dietician services can visit a dietician website and look for his diet solutions, diet plan, some solved cases, and immediate results on the home page. Therefore, a homepage is designed in a way which attracts and answers all the required question for that particular target market. However, only answers are not recommended to be highlighted on a homepage, instead, some great results, customer reviews, and contact details should also be planned on the homepage for a quick call to action.

Many people would not have time to study the whole website. To save their time and to convert them to potential customers, big highlights should be promoted on the homepage. It is considered as the lead generator for many companies. Thus, a healthcare web design should focus more on the homepage section and try to design it in a simple yet appealing manner.

Why simple homepages are preferred? A homepage with a complex design, vibrant fonts, and too much information confuses the visitor. A person visiting a healthcare website is looking for answers to his problem, he would be willing to spend less time on each alternative service provider and would spend some more time on a website which is simple and easy to understand. Therefore, a simply designed website is more likely to engage visitors towards the next step. However, it does not mean to not make it attractive for the visitor. A simple design illustrates, a light-colored theme, with theme-based images, medium-sized fonts, small paragraphs, and more visuals than text.

Images:

A picture is worth a thousand words. It shows how important visuals are in persuading a customer. Incorporating the right visuals, based on the healthcare service website can boost average leads generated from the website. Images should summarise the topic of interest. For instance, a dietician should include images of those suffering from dietary issues and the after-effects of following his dietary advice. This will build the trust and credibility of the service provider. Also, it is important to include real-time images and not stock images to show the actual results highlight the reality.

Pricing:

Most people prefer to get the know-how of all the service pricing. Therefore, it becomes important to include a pricing section on the healthcare web to help facilitate the visitors. It will also help in filtering out the unwanted target market and will save time for both. For instance, a dietician can give a range of his service changes to give an overall overview of the program and its features. Some customized packages can also be included in this section if anyone wants to omit some additional services and continue with the basic ones. This helps the customers to decide on the best service option without setting an appointment with the dietician himself.

Blogs:

Every healthcare service website should include this section to highlight some research work conducted by its’ professionals. It does not matter to share reality with all readers. Some might agree with the research conducted and some might not. Similarly, adding a blog on the healthcare website would enhance visitors’ knowledge as well. In case of a dietician, he may share a template or a diet plan for a good or bad diet for the visitors as information, however, it depends on the readers whether they agree or not but it will open a discussion channel and will help to get more views and results.

Contact Information:

For most visitors getting the contact details is an integral part. All they want is to get in touch, therefore, the contact details should be included on the homepage as well as on every single website page, to keep the call to action readily available for the visitors. If a specific page is dedicated to the contact details, it is a good thing however, each page should link to that particular contact page with a detailed contact and map information to help facilitate every visitor.

It can be concluded that healthcare website is mostly visited by those wanting answers to their problems, hence it should be kept simple, to the point, and facilitate visitors with visuals, pricing details, informative blogs, and finally the contact details.