
5 Sections That Every Healthcare Website Should Have
Healthcare is a vast industry with
different target markets. People concerned about their health can refer to
different health care professionals depending upon their needs. However,
generally, all healthcare companies have a website of their own. The main aim
of a website is to build an online presence and update the people on the
company’s services. However, it also builds credibility and becomes a source of
reliability for customer relationship management. Therefore, healthcare
websites are considered as a great marketing tactic to boost sales and build a
brand name.
A website can attract a lot of potential
customers depending upon their source of attraction. However, most are
attracted to visual representation and information. So, a healthcare website should incorporate
attracting elements to increase the page visits, and the average time each
visitor spends on the website. It also helps in improving the overall Google
ranking for the website.
A website with an improved Google ranking
helps the search engines to show the web results in the first pages. This is
all a game to generate more leads and ultimate conversions. A healthcare
website will generate leads but to convert them to potential customers every healthcare website design
should incorporate these 5 sections,
·
Homepage
·
Images
·
Pricing
·
Blogs
·
Contact Information
Homepage:
Every website has a homepage. A homepage is
defined as the first page in which any visitor scrolls to answer his queries.
For instance, a person looking for dietician services can visit a dietician
website and look for his diet solutions, diet plan, some solved cases, and
immediate results on the home page. Therefore, a homepage is designed in a way
which attracts and answers all the required question for that particular target
market. However, only answers are not recommended to be highlighted on a
homepage, instead, some great results, customer reviews, and contact details
should also be planned on the homepage for a quick call to action.
Many people would not have time to study
the whole website. To save their time and to convert them to potential
customers, big highlights should be promoted on the homepage. It is considered
as the lead generator for many companies. Thus, a healthcare web design should focus more on the homepage section and try
to design it in a simple yet appealing manner.
Why simple homepages are preferred? A
homepage with a complex design, vibrant fonts, and too much information
confuses the visitor. A person visiting a healthcare website is looking for
answers to his problem, he would be willing to spend less time on each
alternative service provider and would spend some more time on a website which
is simple and easy to understand. Therefore, a simply designed website is more
likely to engage visitors towards the next step. However, it does not mean to
not make it attractive for the visitor. A simple design illustrates, a
light-colored theme, with theme-based images, medium-sized fonts, small
paragraphs, and more visuals than text.
Images:
A picture is worth a thousand words. It
shows how important visuals are in persuading a customer. Incorporating the
right visuals, based on the healthcare service website can boost average leads
generated from the website. Images should summarise the topic of interest. For
instance, a dietician should include images of those suffering from dietary issues
and the after-effects of following his dietary advice. This will build the
trust and credibility of the service provider. Also, it is important to include
real-time images and not stock images to show the actual results highlight the
reality.
Pricing:
Most people prefer to get the know-how of
all the service pricing. Therefore, it becomes important to include a pricing
section on the healthcare web to help facilitate the visitors. It will also
help in filtering out the unwanted target market and will save time for both.
For instance, a dietician can give a range of his service changes to give an
overall overview of the program and its features. Some customized packages can
also be included in this section if anyone wants to omit some additional services
and continue with the basic ones. This helps the customers to decide on the
best service option without setting an appointment with the dietician himself.
Blogs:
Every healthcare service website should
include this section to highlight some research work conducted by its’
professionals. It does not matter to share reality with all readers. Some might
agree with the research conducted and some might not. Similarly, adding a blog
on the healthcare website would enhance visitors’ knowledge as well. In case of
a dietician, he may share a template or a diet plan for a good or bad diet for
the visitors as information, however, it depends on the readers whether they
agree or not but it will open a discussion channel and will help to get more
views and results.
Contact Information:
For most visitors getting the contact
details is an integral part. All they want is to get in touch, therefore, the
contact details should be included on the homepage as well as on every single
website page, to keep the call to action readily available for the visitors. If
a specific page is dedicated to the contact details, it is a good thing
however, each page should link to that particular contact page with a detailed
contact and map information to help facilitate every visitor.
It can be concluded that healthcare
website is mostly visited by those wanting answers to their problems, hence it
should be kept simple, to the point, and facilitate visitors with visuals,
pricing details, informative blogs, and finally the contact details.