10- Ways - How to Promote your Business on Instagram - Milford-Now
Would
you like to see your brand grow, drive more sales and brand seen by more
people, grow the following with customers who can relate to your product? If
your answer is yes then Instagram is the magic spell for you.
Instagram
has over a billion active users each month and brands are looking for new
platforms to promote their brands and keep their customers invested in their
brand
Why take your brand to Instagram you may ask?
We got the answers to your questions right here
Instagram
users are shoppers:-
If
you post the right images on Instagram consumers get your marketing message
without you trying to sell them the idea with your sales pitch.
Shoppers
turn into your social media reviews and generally tend to promote passive shoppers
to your customers.
If
you are new to Instagram, no worries. We got Everything you need to know to
market your brand on Instagram right here.
Let's
get started
1. Set up
your Business Instagram Account
If you thinking of doing business on
Instagram, your account must be different from your personal one.
Keep in mind you need to market your
products to your audience, not you. so no posting personal pictures on your
business Instagram account.
Link your website to increase your website traffic
On Instagram, you have the opportunity to
directly link your website to your Instagram account.
Your Bio of the Instagram Page is a place where you can place a clickable link, Right under the name section of
your Instagram account.
Stay Recognizable
All your Instagram will be nothing if
your pieces don't fit in, Keep your Instagram account name same or related to
your business name so that Instagrammers can relate to your brand.
Keep your profile image consistent as
well. All your Updates and Engagements will be accompanied by the same profile
picture you uploaded so make sure you keep it relate-able and professional.
Keep an informative and interesting bio
that attracts followers
Before people hit Follow on your
Instagram account, they have to click through your profile. So make sure
that the first thing they see convince them of the value and content you're will add
to their feed.
Include Your Brand Name and a brief
description of what you do.
Keep it interesting, avoid a sales tone
to your Instagram Description.
Create a Bio which appeals the audience
you want to reach out and it reflects what kind of content you are going to
share in the future.
Keywords and Hashtags would not matter
since they are not searchable when they are on your bio.
2. Create
Instagram Posts that users want to follow
You have heard the term that the image says
more than the words. So let us use this power to its fullest, Customer-Hooking.
The preference of pictures we want to
see is already processed by our brain.
So let's harness the visual effects of
the Instagram world to our advantage and post photos that derive sales.
Remember! Instagram is full of shoppers but it's not a shopping destination for
all.
Here are the points to keep in mind
when you post your content
· Avoid
Hard Selling-Buyers are influenced form social media when considering a
purchase, The number one influence is their friend's media shares. But over 40%
people are influenced by the brand's social media.
Visual Appeal yells a lot about your
product without having any sales pitch ready. Images allow viewers to make
their own decisions without feeling pressure from your business sales speech.
Promote your products with creative and
professional images
The power of images has always been an essential part of online shopping.
Over 65% of consumers consider detailed
images are more valuable and influence their purchase decisions over customer
reviews and product information.
Instagram is a social marketplace where
direct traffic turns into sales. How you can do that you may ask?
You share photos that grab the attention of the users that see your post and it will attract new customers to
consider your brand while shopping.
Remember that your brand is on social
media like Instagram to establish relations and culture among your followers,
if you do it in the right way the customers will be attracted and will come to
you're brand when they are ready to shop as they are already connected with your brand.
Conclusion
Social Media like Instagram is a powerful tool to attract customers and it can derive sales for your brand
if done in the right way and you can influence are a lot of possible customers in
the market to buy products and can lead to those customers to consider your
brand while making the purchase.
Images that you upload on your social
media content can influence people to consider your brand.
